Tu familia is an app that allows families to keep in contact across borders. For the branding we tried to create a smart, friendly logo mark is supported by vibrant colors and gradients to represent the blending of cultures and ideals. The broad color palette allows for product-specific branding.


Tu familia is a umbrella brand to multiple apps that would work in unison to help families stay in contact socially, financially, and much more as the brand evolves more and more.


Employment : Tractorbeam
Strategist: Eric Benanti
Art Director : Matt George