How do you infuse American comfort food with distinctly French flavor? By harkening back to period driven by typography and illustration and blending it with modern takes on American classics. We explored a refresh of a dated brand to coincide with the restaurant's new direction in leadership, food, and store design.


The project was completed at Tractorbeam alongside Ryan Raschbaum as a collaborative effort to rebrand Mimi's Café and elevate their brand into a more modern look.


Employment : Tractorbeam
Art Director : Matt George
Lead Designer : Ryan Raschbaum